What does your signature say about you – and your business?

Handwriting may be a dying art in our technological world, but one area where a personal touch is still required is signatures.  Your signature can be very revealing if you know what to look for, although you may need to be a graphologist to unlock the secrets.  Just consider John Hancock’s large, flamboyant signature on the American Declaration of Independence; this is so famous that you can find yourself being asked for your John Hancock when someone needs you to sign a document or cheque.

Signatures are also important in the art world, helping to prove the authenticity of a masterpiece.  Even when they are present, you sometimes need an expert to know just where to look to identity if you are dealing with a fake or the real thing.

Written letters are a novelty in the business world nowadays, while the number of emails you receive feels like it is increasing exponentially.  How can you make sure that your emails will stand out in the crowd?

The answer lies in the humble signature!

Of course, we are not referring to the handwritten variety, although you can include this in the design.  “Signature” is the name given to the information which appears at the foot of your emails, and this can be automated so that you don’t have to type in all the information on every email you send.

Imagine how good your emails will look when they are completed with a lovely signature.  What can be included?

  • The valediction: Kind Regards, yours sincerely, cheers – take your pick
  • Your name
  • Your company name
  • Your handwritten signature
  • Your headshot – always nice to see who you are doing business with
  • Your contact information – phone, email address, physical address
  • Links to your social media – Twitter, Facebook, Instagram, LinkedIn
  • Your logo and other branding, matching the house style of your letterhead
  • Current promotions and forthcoming events – a banner looks good
  • And not forgetting all the statutory information such as registered address and any disclaimers you like to include.

Outlook does have a signature feature, but if you have a number of devices, several email addresses and a large team of users, you can see how cumbersome setting this up can be – needing to visit every computer, disrupting the users and missing people out so you end up with an inconsistent image.  And this problem is amplified if you want to regularly change the promotions and events featured.

Fortunately, we have a solution for you.

Design your ideal signature, then it is rolled out to all your company emails automatically. Our partner vendor has produced a helpful video, which you can view here, explaining how it makes sense to invest in this approach.

What’s more, as well as effortlessly updating signatures as frequently as you fancy, our signature solution also allows you to get Google Analytics for the click-throughs on your signature links and you can conduct surveys by offering buttons to push for quick feedback.

The only proviso is that the minimum licence count for billing purposes is 10 email users.

What are you waiting for?

It’s time to make your company look consistently good.  If you are ready to spruce up your image, please get in contact.